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Kinder choices. Healthier lives.
A sustainable planet.

India Karuna Collaborative (IKC) unites people and organisations to seize a critical chance in our lifetime to end animal suffering, mitigate climate change, and create a healthier world for all. We do this by unifying voices, raising awareness, and changing narratives.

Pro Animals

We advocate for recognising animal sentience to reform a system of invisible cruelty that treats living beings as commodities, driven by technological innovation.

Pro Choice

We champion individual freedom while advocating for voluntary, policy- nudged shifts that prioritize the protection of all sentient beings from harm.

Pro Health

We promote evidence-based, science backed plant-based nutrition as a path to optimal health and a sustainable solution for achieving national protein sufficiency.​

Pro Growth

We advocate for integration of animal welfare standards into the national development agenda to drive economic progress and ensure a just transition for farmer livelihoods and incomes.

Pro Sustainability

We advocate for a transition to plant- based systems and mindful consumption to drastically reduce GHG emissions and preserve the planet for future generations.

Pro Solutions

We focus on actionable results, from embedding welfare standards in supply chains to guiding voluntary behaviour change through awareness and nudging policy shifts.

Our Mission

Guided by the belief that all life has value, we work to end animal suffering and protect fragile ecosystems.

Through education, advocacy, and innovation, we empower communities to make choices that honour animals, people, and the planet.

Through education, advocacy, and innovation, we empower communities to make choices that honour animals, people, and the planet

Our Vision

Animals treated with respect and compassion

Food systems that are ethical and sustainable

Health built on nutritious, cruelty-free alternatives

Ecosystems protected for future generations

Communities equipped to choose better

THE PLEDGE

The Pledge

I believe that animals are sentient beings and that human, animal, and planetary well-being are interconnected. When animals suffer, people and the planet suffer too. I pledge to do my best to reduce animal suffering.

Leading voices who have taken the pledge

Sunil Munjal

Chairman, Hero Enterprise

Rahul Dravid

Former Captain, Head Coach of Indian Men's Cricket Team

Shailesh Haribhakti

Chairman of Shailesh Haribhakti & Associates​

Amit Chandra

Managing Director, Bain Capital

Sashidhar Jagdishan

MD & CEO, HDFC Bank

Rahul Jain

CEO, Boston Consulting Group

Sunil D’Souza

CEO, Tata Global Beverages

Amitabh Chaudhry

CEO, Axis Bank

“The least I can do is speak out for those who cannot speak for themselves.” – Jane Goodall

Our Mentors

Former Chief Justice of India

Founder and Chairman – Marico

Executive Chairman L Catterton India

Chairman & MD of Motilal Oswal Financial Services Ltd.

Chairman, Piramal Group

Our Advisors

CEO, PR Pundit Havas Red

Board member of Tata Consumer Products

Founder & Managing Partner - Sharrp Ventures, Director - Marico Ltd. & Kaya Ltd.

Independent Director of Bharti Airtel Ltd

Partner at Cyril Amarchand Mangaldas

Founder - GAME, Chairman of the Board - GEAPP

Former Managing Director, Titan Company

Discover why animal welfare is the missing lever in India’s social, economic, public health and climate risks.

Explore the values and commitments that guide our work for animals, people, and the planet.

Steering Committee

Members of IKC

IKC is built on collaboration. Our members include leading organisations in the animal welfare, sustainability, environment, health and nutrition space, and allies across India who bring diverse expertise to a common purpose.